Belvedere Bartender
2020
A concept prototype for a mobile tool that turns your ingredients into Belvedere cocktails, with a simple step-by-step recipe flow.
User Experience Design
Rehab
Context
Belvedere wanted a lightweight way to help people make better drinks at home. I designed the UI and interaction flow for a “mixologist in your pocket” concept: start with ingredients, get tailored recipes, then follow simple steps to make Belvedere signature cocktails.
Design
User flow
A simple journey that takes the user from a quick preference prompt to a confident drink choice.
Preferences
The user sets the occasion and number of people through a simple prompt, shaping drink suggestions to match the moment.
Recommendations
With their selections locked in, users can browse Signature Belvedere cocktails to suit the moment
Drink detail
Using gorgeous lifestyle imagery, The user checks what the drink is, what’s needed, and why it’s been recommended.
Step by step method
The user follows clear steps in order, designed to be easy to use while making a drink.
Completion
The user saves the drink, adjusts ingredients, or returns to recommendations to pick another.
Design
Selected screens
Three key screens: the preference prompt, the entry screen, and the personalised recommendations.
Results
In the first quarter after launch, engagement rose, with key performance metrics improved: bounce rate fell by 34%, average session duration increased by 11 minutes, login rates rose by 21%, and new user acquisition grew by 24%
24%
New user acquisition increase
34%
Fall in bounce rate
Launch
The Belvedere Bartender launched in Q4 2021 and was integrated into Belvedere’s global website, significantly boosting website performance, demonstrating the positive impact of the tool on user engagement and brand interaction.
“Integrated into Belvedere’s global website, significantly boosting website performance”
Final design prototype
A short walkthrough of the end-to-end concept — from setting preferences to getting a drink recommendation and method.