Ocado Group Careers
Pitch winning concept, demonstrating how Ocado Group can hire the worlds’ best engineering talent.
User Experience Design
2021
Radley Yeldar
Context
Tech hiring was a major focus for Ocado. In its 2020 H1 results, the business announced plans to hire an additional 500 people globally in tech.
We developed a pitch-winning UX concept to reposition Ocado’s careers experience around what engineers actually need: a clear view of the projects and technologies behind the business, what it’s like to work there, and the roles available.
The goal was to help Ocado compete for top engineering talent against companies like Google, Tesla and SpaceX.
Discovery
User flow observation
We ran a scenario-based walkthrough of the steps an engineering candidate takes from first interest to application. This helped us spot where the careers experience needed to explain Ocado’s tech story earlier, before asking candidates to commit to applying.
Existing user flow
Persona
Lucy - Senior Robotics Engineer
Lucy needs to quickly understand why Ocado is worth leaving a good role for, by seeing the real engineering problems they’re solving, the projects she’d work on, and the teams behind them, so she can decide whether it’s a credible next step before investing time in an application.
Discovery
Conclusion
The walkthrough showed that Ocado’s tech story was hard to find. Candidates had to dig through job listings and long pages to understand what the teams actually build.
The opportunity was to surface disciplines, real projects and proof early, then route people into relevant roles and locations.
Tech story is buried
Projects & disciplines come too late in the user journey.
Reliant on job page descriptions to do storytelling
Job ads act as the only source of detail to uncover what a candidate can realistically experience in working for Ocado Group.
Not enough proof
Generic claims, few concrete examples of work that are team specific and oriented to the user and their concerns.
Discovery
Refined journey (proposed)
Based on the walkthrough, we reshaped the journey so candidates see the tech story and proof early, then move into roles by discipline and location.
Proposed user flow
Design
Engineers don’t apply because a brand says “we’re innovative” they apply when they’re shown the work, the challenge and the opportunity, not told the narrative.
This concept puts Ocado’s engineering reality upfront: what’s being built, who’s building it, and how to find the right role quickly.
A bold new careers landing
A new landing page that leads with the engineering ambition, not generic employer value proposition narrative. It sets out Ocado’s stall quickly, then gives two clear next steps: find a role or explore team stories putting the decision in the candidate’s hands.
Skill based sub landing pages
Navigation is organised by discipline, not sometimes vague career stages defined by seniority. For engineering and technology, candidates can go straight to the work: real teams, real stories, real projects, and relevant roles.
Candaidate centred articles
Deeper pages of content features articles written in the language of the work; big problems, real constraints, clear impact. These stories act as the hook: proof of what Ocado is building, and a natural route into relevant roles.
Content Design
Role matching tool
A simple tool that assists candidates in finding the right role, and making other career paths more visible during the process.
Content Design
Contextual Entry point
Placed inside relevant content as a nudge, turning “this is interesting” into “show me roles like this” in one click.
Content Design
Pre filtered preferences
The tool starts with sensible defaults informed by their recent activity on the site, so it feels personal from the first step.
Content Design
Live results
Matching roles update as preferences are added, with a mobile-friendly results tray that facilitates utiility as the candidate tailors their choices.